SKULLY was present at the 79th Sturgis Motorcycle Rally with its own booth. Every year, hundreds of thousands of riders go to this town in South Dakota to celebrate passion for riding. This year the event tood place between August 2nd-11th. SKULLY wanted to celebrate with them and the company offered a 10% discount for the 10 days of the rally.
The SKULLY booth was located at the City of Riders Headquarters in Main Street. Many people had the opportunity to hold the FENIX AR in their hands, try it by themselves, and order the SKULLY smart helmet. One of the main features that riders were more impressed is the built in rear camera. The possibility of seeing blind spots and what is behind them, and the quality of video and sound, were the object of the best comments.
This was the first time that SKULLY attended Sturgis and as the CEO of the company, Ivan Contreras, said "Our goal is to offer the best riding experience and increase safety of the riders through technology. We love the opportunity of having direct contact with our customers, and to get their feedback. Sturgis is an extraordinary place to do that."